So maybe it isn’t as hard as everyone makes out, or is it? I have been running a campaign for about a week now and here are my stats:

Expenditure: £7.36
Income: £105.00
Net: £97.64
ROI: 1327%

These results are mostly fluke but partly due to timing, but still far to early to tell. I am sure the ROI will come down a bit, maybe about 1000% or so

My only problem is now volume - it’s time to rinse and repeat x3.

                            

I will start off by saying that I am very new to PPC and poop myself everytime I set my daily spend to £5!

A few weeks ago I created a PPC campaign via adwords, I wont advertise the details for obvious reasons but it was a very low value product as too was the commision.

On the first day I had 25 clicks and 1 sale but was losing money so I decided to pause the campaign. The clicks cost around £3 and I made £1 for an unacceptable £2 loss, yeah so what I’m a cheap skate…

Fast forward 2 weeks and the campaign is still paused but I have had 6 sales from those original 25 clicks. I have now made £18 so that’s £15 profit from the original £3 I put in.

I am not sure whether the campaign was a success or it’s to do with the Christmas Rush. Either way I’m investing another £3 in the new year…

Update: I am far from as tight as I make out above, I am new to PPC and just testing the water. If I had the money to lose I wouldn’t hessitate in setting a high daily spend. Now stop e-mailing me