Sorry for the delay, I have had nothing worth reporting the last few days but I thought I should give a quick update.

As I mention in my first post, getting decent click volume is still proving a major problem and even more so for the last few days. I got into a bit of a bidding war and ended up paying through the roof for a few days just to keep it running. However, since then I have been adding new keywords and removing the non performers and tweaking ad variations like crazy to try and up my CTR, which should ultimately lower my CPC.

Because of my f**k up, both sales and ROI took a hit, but I am now back on track.

Expenditure: £18.06
Income: £338.00
Net: £319.94
ROI: 1772%

All in all the program is chugging along with the odd click and is converting at 1:4 which is pretty amazing. Now I need to leave it alone for a few days so Adwords can spit some stats at me.

More to come shortly