Finance PPC - Part 2
January 17th, 2007 by ZincOk so I said I would keep you updated on the ppc activity for my first financial campaign. I saw a big rise today, here are my updated stats. So far sooooo good:
Expenditure: £11.20
Income: £245.00
Net: £233.80
ROI: 2088%
I am still lacking click volume but not complaining 
I think I need to get a site up pretty smartish for those organic sales.
Posted in Affiliate Marketing, Adwords, PPC |
January 17th, 2007 at 6:26 pm
Are you able to tell us what financial product you are marketing?
January 18th, 2007 at 2:17 am
Hi Ventstation - for obvious reasons I don’t really want to give it out but I can tell you that it’s an insurance product, there are not too many. I will tell you at the end of the month when I am done
January 18th, 2007 at 5:28 am
Very interesting,
Are you doing direct to merchant or to a landing page.
January 18th, 2007 at 7:04 am
Straight to merchant but would be better if I had a landing page. I was lazy when I set it up.
January 18th, 2007 at 7:06 am
Mate, that seems pretty impressive even if it was a fluke! How did you come across the keywords? Was it purely luck?
January 18th, 2007 at 7:09 am
They are pretty generic keywords, nothing ground breaking I have about 2,000 variations and various misspellings. The ad is pretty targetted though.
January 20th, 2007 at 9:48 am
You have 200 keywords, and have only spent £11.20!
Are you on long tail keywords? 4/5 words sentences rather than targetting “Car Insurance” you’re doing something like “car insurance over 60″???
I set up a recent campaign direct to merchant with a list of 5 keywords from 2 word phrases to 4 word phrases. managed to burn through 50-60 quid per day. Still made a profit, but not as good as the figures above.
So how many long tail keywords are in that list?